In May 2016 Rich Cards were announced by Google to show search results in English. They are now available for sites in all locations supported by the company. Rich Cards are a search result format for displaying content in a more visual and appealing format.
For site owners, this represents a new opportunity to stand out in search results and attract more users targeted to pages. For example, if you have a recipe site, you can create a differentiated view of the content by highlighting an image of each dish. This visual feature helps users quickly find what they want, so you’ll get visitors looking for just that delicious dessert recipe.
|Comparison of the old way of displaying search results (left) and Rich Cards (right)|
It has something for everyone
Rich Cards are now available for three content categories: local restaurants, recipes and movies, all of which support AMP formatting courses. Google develops a comprehensive set of tools and updates all developer documentation to support owners and developers in the initial exploration steps as well as deployment and performance monitoring.